NutraBloom Purple Sweet Potato Powder, 8 Oz, Natural Food Coloring, Ube Powder, Rich Anthocyanin Superfood for Baking, Smoothies

I bought this out of curiosity and fell in love !! The deep purple color is wonderful for turning food purple my kids love when I mix in in their pancakes bc it makes them purple ! The taste is very neutral and mild I put it in my loaded teas sometimes for a touch of color but it doesn’t take much at all and too much in a drink will give it a weird consistency but a little goes a long way ! So many uses for this I’m glad I bought this and I’ll definitely buy more great value and great product

This is an excellent product; it lacks the strong, artificial taste often associated with synthetic ingredients. Although its color is quite intense, it performs consistently—whether used in milkshakes and beverages, or as an ingredient in the Chinese-style baked goods I prepare. It does not discolor or undergo any flavor changes during the baking process.

I’ve been using this purple sweet potato powder in my overnight oats, and I absolutely love it! The color is such a beautiful, vibrant purple that makes my breakfast look so appealing. The quality of the powder is excellent—smooth, fresh, and blends in easily without clumping. It adds a subtle sweetness and earthy flavor that pairs perfectly with fruits, yogurt, or even smoothies. I’ve also tried sprinkling it into baked goods and lattes, and it gives such a unique touch. A little goes a long way, so the bag lasts for quite a while. Definitely a fun and healthy addition to my pantry! Highly recommend if you love colorful, nutrient-rich ingredients

I bought this for the health benefits but it tastes awful. I do believe it's healthy but I dread it. I have it 4 starts bc I thick is worth the push through. I know! I'm a baby!

Use it to bake some loaves and the color, taste was amazing. 100% recommend.