E.L.F. Studio High Definition Undereye Setting Powder - Sheer

e.l.f. Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in June 2004. The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student. Borba was a 31-year-old Los Angeles beauty-industry veteran, responsible for previously launching brands such as Hard Candy cosmetics. Both were enthusiastic about an inexpensive, high-quality cosmetics line for women, and decided to form a company together. A few days after the party they sat down to brainstorm, and a business plan was created within months. Borba cls the idea originated from seeing women with expensive cars such as BMWs and Mercedes-Benzes buying bargain-price cosmetics at 99-cent stores in Los Angeles. e.l.f.(short for Eyes Lips Face) Cosmetics was officially launched in New York City on June 2004, also with the assistance of Shamah's her Alan. They continue to sell high-quality cosmetics at $1, $3, and $6 price points. On February 3, 2014, TPG Growth bought a majority stake in E.l.f. Cosmetics. Joey Shamah was replaced by Tarang P. Amin, who "has been appointed president, chief executive officer and director of E.l.f. Cosmetics". Product The company started with only 13 makeup products, but has since developed more than 300 products that include bath products, skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, maa, and more. Most items cost $3. The variety of e.l.f. products allows the company to target a demographic with a broad age range, from teenagers to women in their 40s and 50s. The company carries different product lines, which include e.l.f. Studio, e.l.f. Minerals, and e.l.f. Essentials. There used to be e.l.f. Bath & Body, which includes moisturizers, , and fragrances.They have now stopped making those products. e.l.f. Studio - makeup line includes professional makeup for professional makeup artists and consumers. e.l.f. Minerals - consists of makeup made out of natural minerals. e.l.f. Essentials - includes "every-day" makeup supplies at lower prices, in an effort to be affordable. The newer e.l.f Elements line from e.l.f. Essentials also allows customers to customize their own makeup palette.

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• This light diffusing powder camoues fine lines, dark circles and imperfections, perfect for on camera or everyday wear. The silky powder adds a velvety finish ideal for wearing alone or setting in cream concealer. The C & K infused formula helps to restore and strengthen skin for a revitalized appearance. DIRECTIONS Apply after concealer to set in and for extra coverage, or wear alone for light concealing. Using the brush, sweep underneath the eye in an upward outward stroke. Blend in evenly for flawless coverage. INGREDIENTS Talc, Mica, Dimethicone/Vinyl Dimethicone, Crosspolymer, Silica, Magnesium Staerate Dimethicone, Sodium Dehydroacetate, Ascorbyl Palmitate (VC), Phytonadione (VK). May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891), Yellow No.5 Lake (CI 19140), Red No.40 Lake (CI 16035), Ultramarine Violet (CI 77007), Blue No.1 Lake (CI 42090). Net Wt. 0.04 oz / 1.2 g.
• This light-diffusing powder camoues fine lines, dark circles and imperfections, perfect for on camera or everyday wear. The silky powder adds a velvety finish ideal for wearing alone or setting in cream concealer. The C & K infused formula helps to restore and strengthen skin for a revitalized appearance..
• DIRECTIONS.
• Apply after concealer to set in and for extra coverage, or wear alone for light concealing. Using the brush, sweep underneath the eye in an upward-outward stroke. Blend in evenly for flawless coverage..
• INGREDIENTS.
• Talc, Mica, Dimethicone/Vinyl Dimethicone, Crosspolymer, Silica, Magnesium Staerate Dimethicone, Sodium Dehydroacetate, Ascorbyl Palmitate (VC), Phytonadione (VK). May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891), Yellow No.5 Lake (CI 19140), Red No.40 Lake (CI 16035), Ultramarine Violet (CI 77007), Blue No.1 Lake (CI 42090)..
• Net Wt. 0.04 oz / 1.2 g.